Alliance Family Dentistry is a dentist's office in Naples. The new owner decided to launch her business with a new look to start fresh. The strategy was to be as different as possible from others competitors. That is why we created a new visual identity with a great story behind it. The Crocodile and the Plover Bird. Alliance in nature can be bizarre. There is an excellent alliance between the Plover bird and the Nile Crocodile, and It happened to be a dentist-like experience for the crocodile because the little bird cleans its teeth from dirtiness. That was very inspiring to create a visual identity for the office. The result was a clean symbol that stood apart from the rest of the competitors and provided a lovely touch.