The Kickstart program offers partners integrated campaigns to position them as thought leaders, engages end-users, and deepens their relationship with prospects and existing clients alike. Creating a solid visual identity for the program would be an incentive for the Starters. Everyone needs recognition, and giving a partner something they can be proud of is an excellent initiative to gain brand loyalty. Stories allow us to create deep connections with our audience. The one we will offer here* is based on the objectives proposed. We wanted to be engaging at a rational and emotional level by providing a novel narrative. We tried to avoid being generic so that our partners could genuinely identify with our program.